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Think outside the Bottle?

August 1st 2007 23:36
I guess we have all seen this brewing in me for the last few days, and I am hoping this will be my last post about water. I read an Article in the Economist yesterday; the economist is my staple, trustworthy magazine that represents the last bastion of capitalism, and even they have joined the bandwagon and are giving the think outside the bottle campaign airtime.

Here is the link to the Think outside the Bottle Capmpaign"

This campiagn distrubs me greatly on many levels. Ok Ill get the biased bit out of the way, I see the Bottled Water industry from a personal perspective i.e. knowing people who run family owned Springs and the small brands that will cop it the hardest from this Media, attention seeking Beat up.....I am the first to admit the industry has many faults, the largest being the domination of it by Pepsi, Coca Cola and the other monoliths that are buying up springs - yes they are cheaper now thanks - BUT do these guys actually think when they say, In america 50% of the bottled water market is dominated by 3 companies, Pepsi, Coke and Nestle...OK you Geniuses what about the OTHER 50% They are small family/owned/run operations, peoples dreams, aspirations, livlihoods. Don't these corporate crusaders think? Or do they just get caught up in the campaign they are told to mount that they forget there are some little guys out there that will get caught in their crossfire?


The question I have is does anyone have the right to think that they can destroy an industry? The fact of Capitalism is if you don't want to buy something, simply don't we all have that freedom. Why should any one man think he is good enough to destroy people's livlihoods and in some cases life long dream and aspirations? I read a great Orble post yesterday by Brenton
http://www.blipblog.net/moral/
about moral questions surrounding Blogs and bloggers but the context was broad enough to embrace every day ethics. Is it Ethical for someone in a position of power to actively seek to destroy an industry? Does this constitute an abuse of power? I mean honestly a bottle of water is no worse than any other Beverage .Ok so on face value the product comes from a Natural spring but a lot of water bottlers add supplements, remove bacteriea, have spent millions on technology to sanitise it with oxygen so there are no chemicals involved in the entire process and much more There is a lot more behind the average water company than simply sticking water in a bottle, and in some cases probably a lot more to it than adding some sugar syrup to the very same water and a few bubbles and calling it Pepsi!!!!!!!!


Having successfully popularised gay marriage, San Francisco’s charismatic young mayor, Gavin Newsom, is now trying to achieve the opposite impact on bottled water:Economist Magazine, link below

Most disappointing to me is Gavin Newsome joining the crusade: Legailising Gay marriage was a POSITIVE and worthy crusade, I am very disappointed that a man who could do great things decides to do something negative like this for his next crusade. Let's see how he feels when the familys of broke Spring Water families come camping on his door step. The greatest irony is: These people will be forced to sell out to the big boys. In a year coke will spend $100m on an Ad campaign and all the sheep that jump on the anti-water campaign will buy it all over again, this time there will be no good waters, just all the crap owned by the big boys and then well, he will have an argument.

Here is the economist article LINK . The part about the bad mile at the end is interesting. The title is deceptivley negative it is a fairly balanced synopsis of the industry otherwise.

Rant over. Someone has to stick up for them. - This time I know i'll get crucified, not by Orblers but the think outside the bottlers will find me on Google and yahoo and hunt me down.........

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Comment by Lilla

August 2nd 2007 02:17
Hi Louie,

I enjoyed this post and think you presented the facts well, but you already know my views on bottled water, so I won't reitterate.

However your question caught my eye;

The question I have is does anyone have the right to think that they can destroy an industry?

The answer (generally, rationally and ethically) has to be a resounding YES, particularly if that industry remains detremental to the host body that supports our very existance. ...surely, any other conclusion is Lemimng Talk ?

My research revealed that bottling ground water is really doing damage to our ecosystem?

Besides that, the ground water table is being contaminated by pollution like the rest of the lovely industry-riddledl world. Perhaps your friends could re-invest in water filters, God knows we will need them. At the current rate of growth (of industry) and decline (of pristine resources), the estimates are that in another 30 years, you and I will not be able to drink any water without filtering it first.

I enjoyed your rant, it's good to stick up for what you believe.

Lilla ...

Comment by Louie

August 2nd 2007 03:44
Thanks.....and yes I hear you on the Pollution front.....yes water filters seems to be a much more PC business for them to be in today. Their systems do a similar thing at the source so I guess if they can hang in there, the fact that they are at the quality end of the spectrum will hold them in good stead.

I for one pretty much only drink bottled water when I am out and about and am thrisly, at home I use a filter ...All I want is to have the choice of a non-multinational brand in the fridge really......so I know I am getting quality, this campaign could see the end of that.,,,and to stick up for the good guys too

Comment by KylieW

August 2nd 2007 07:08
Louie,

That was an interesting article. I don't quite get the outcry against bottled water though. I can see why people buy it when they're out. Sometimes you don't want to buy a bottle of carbonated sugar syrup. So people shoud have the option to purchase water if they want it.

I can't think of any big industry that doesn't have at least some negative influence on the environment. And there sure are a number that cause a lot more damage than bottling water. But then again, I'll admit that I'm woefully uninformed on the issue.

I didn't realise that Pepsi, Coke and Nestle made up 50% of the bottled water industry though. That's enormous!!!!

Really interesting post. Hope they don't crucify you too badly!

Kylie

Comment by Nickoftime's Sanity Corner

August 3rd 2007 03:41
Louie,

don't feel bad or be worried about being crucified by anyone at any time...It's your God geiven right to rant and rave about whatever the hell you choose...

If a particular subject is of interest to you, and you feel strongly about it, then rant on! Folks here at Orble are very forgiving...

And if the big industry people think they can get to you, think again...Even the small guy has a fighting chance nowadays...

Great blog by the way...I'm subscribing...

LOL

You've obviously not read one of MY rants! *rolls eyes* Talk about full blown!

Take care,

Nick

Comment by Louie

August 3rd 2007 05:19
Haha Ill look forward to some of your rants, I read yourpost today and it is still bothering me that poor poor girl......I am still new here, thanks for the comments...

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